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Alan Siegel


Jan 11, 2022

Alan Siegel (born August 26, 1938) is the CEO of Siegelvision, a brand identity consultancy. He is the founder and chairmanemeritus of the global brand strategy firm Siegel+Gale.

For persons of a similar name, see Alan Segal.
This article contains content that is written like an advertisement. (September 2013)
Siegel at the 2010 TED Talks in Long Beach, California.

. . . Alan Siegel . . .

Alan Siegel was born to Eugene and Ruth Siegel in New York. He attended Long Beach High School where he played basketball. After high school, Siegel attended the Industrial Labor Relations School at Cornell University.[1]

Upon graduating from Cornell, Siegel attended the New York University School of Law, but took a leave of absence in 1962 to accept an army commission. Siegel trained at Fort Still, Oklahoma, and was stationed with the 2nd Howitzer Battalion, 18th Artillery, in Butzbach, Germany.

After he returned from Germany, Siegel decided to leave NYU Law to pursue a career in communications. Throughout the 1960s, he worked at a number of major communications firms, including BBDO, Ruder Finn and Sandgren & Murtha. During this time he also met his wife, Gloria, with whom he has a daughter.

In 1969, Siegel and Robert Gale, a designer who Siegel worked with at Sandgren & Murtha, established their own agency, Siegel+Gale. Initially, the agency drew in clients that were mostly interested in developing their visual identities. In 1974, Gale sold his part of the agency. Over the years, Siegel+Gale grew from a logo and design focused company to pioneering the development of corporate voice and simplification. The firm’s notable clients have included Dell, MasterCard, the NBA, Caterpillar, 3M, Xerox, American Express and The New School.

Throughout the 1970s, Siegel was the leading voice in the plain English movement that proposed simplifying complex financial and legal documents. In 1979, the Internal Revenue Service hired Siegel to transform existing tax forms, resulting in the 1040-EZ form. Siegel also worked on simplifying bank contracts and Census Bureau forms.[2] Siegel’s advocacy for simplicity has led to him appearing on The Today Show, The McNeil-Lehrer Report, CNN, CBS News, ABC News and in People magazine.

Siegel was an associate professor of law at Fordham University School of Law, where he designed and taught a legal writing course. He was also an adjunct professor at Carnegie Mellon University, where he helped found the Communications Design Center.

In 2012, Siegel retired from Siegel+Gale and assumed the title of chairman emeritus.[2]

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