Born in South Shields, Sales played for local boys clubs including Westoe Boys, Shields Infirmary and South Shields Boys before appearing for the factory team of Reyrolle’s in Tyneside. He was plucked by Newcastle United in 1942 where he made 42 wartime appearances before securing a move to Football League club Leyton Orient.
Sales made 46 appearances for Orient, scoring three goals before injury cut his time with the club short, moving briefly to Southern League side Colchester United. He made just one appearance for the club, replacing regular Reg Stewart in a 2–1 win away at Lovell’s Athletic on 20 October 1949. Sales made no further appearances for Colchester, finding himself back in the north-east with Hartlepool United for the 1950–51 season. He could only manage three first-team league appearances for the club due to a knee injury, later retiring from professional football. He would then go on to play for hometown club South Shields.
Ronald Sales died in August 1995.
- “Colchester United – Player profile”. Coludata.co.uk. Archived from the original on 4 November 2013. Retrieved 3 July 2013.
- Whitehead, Jeff; Drury, Kevin (2008). The Who’s Who of Colchester United: The Layer Road Years. Derby: Breedon Books. p. 209. ISBN 978-1-85983-629-3.
- “South Shields Football Club History Ex Player Ronald Sales”. South Shields Sanddancers. Retrieved 3 July 2013.
- “LEYTON ORIENT:1946/47–2011/12”. Post War English & Scottish Football League A – Z Player’s Database. Retrieved 3 July 2013.
- “Colchester United – Match details – Lovell’s Athletic 1–2 Colchester Utd”. Coludata.co.uk. Archived from the original on 2 November 2013. Retrieved 3 July 2013.
- “HARTLEPOOL UNITED:1946/47–2011/12”. Post War English & Scottish Football League A – Z Player’s Database. Retrieved 3 July 2013.